MAPPING DATA

As a graphic designer, I have been dealt many different topics with unyielding amounts of information. That information can be structured and sorted into countless arrangements. I have a passion for sifting through research, developing concepts, and crafting visuals to display the information. I have learned this as I have made concept maps, knowledge maps, and data visualizations. Below are 3 examples of the work I have done with Information architecture. 

Knowledge Map

I was given two weeks for ethnographic research in Hunt Library at North Carolina State University. That research had to be visually displayed in the form of a foldable map. After a week of ethnographic research in Hunt Library, I decided to explore the condition, cleanliness, and upkeep of public libraries. Continuing fieldwork with a specific focus, I began to map out my research, resulting in a visual display. The map uses the “gate fold” to allow for multiple panels and subsections of the product. 

INFORMATION RETRIEVAL: CONCEPT MAP

I was given the topic, "Information Retrieval" and tasked with researching and mapping out the topic. After an expansive literature review was completed, I diagramed my gathered information in a concept map seen here. To the left, the process of the mapping is displayed.

Process Map 1

Process Map 2

ADAMA: VISUAL AUDIT

ADAMA is a leading manufacturer and distributor of crop protection solutions in the U.S. I had the opportunity to intern for the company and take on my own project. The packaging & labels of ADAMA products are a direct way in which the customer can become familiar with the re-established brand. To solidify and strengthen that association, I executed a Visual Audit project. 

WHAT DOES THE DATA SHOW?

• Shows ADAMA products current representation in the market

• Visually displays ADAMA materials and their current packaging

• Gives employees a picture of ADAMA’s current identity

• Promotes the “Adamization” process with a changing wall

Every product is showcased by SKU level on a template, amounting to 96 SKU’s. The installation is comprised of images and a checklist of criteria mounted on a template. The visualization is evolving and temporary on a wall in ADAMA's Raleigh office. Each panel has the ability to be taken down once it meets the new brand standards. The ultimate goal is for each product to achieve those standards.